Prime Highlights
- Friend 2.0 introduces a built-in speaker, giving the AI wearable voice capability for the first time since its launch two years ago.
- The device’s price has risen sharply to $249, up from its original $99 launch price.
Key Facts
- Friend is an AI companion wearable founded by Avi Schiffmann, originally designed to combat loneliness through daily text updates.
- Most AI wearables have struggled to gain mainstream traction, with a similarly positioned competitor shutting down within a year of launch.
Background
AI wearable company Friend has unveiled an upgraded version of its device, adding voice capability for the first time. Founder Avi Schiffmann announced “Friend 2.0” this week, revealing that the necklace-style gadget now comes fitted with a built-in speaker capable of projecting a consistent personality to users.
Schiffmann originally launched Friend two years ago as an AI companion designed to combat loneliness by sending users text messages about their day. The new edition constitutes a major improvement, with speaking capabilities added to the original texting feature.
In a new commercial promoting the gadget, we see people interacting with their Friend on topics ranging from personal issues to career goals, with the gadget always answering in an encouraging tone.
The upgraded Friend now retails at $249, a sharp rise from its original $99 price point at launch.
Questions remain over the device’s practical functionality beyond casual conversation. In a separate social media post, Schiffmann explained his vision for the product, describing it as a kind of confidant or companion rather than a functional assistant. He said he was still uncertain exactly what role the device should occupy, but stressed it was not intended to replace an assistant or a romantic partner.
The company has previously relied on unconventional marketing tactics to promote the product. A subway advertising campaign in New York last year attracted widespread attention after the posters were repeatedly vandalised.
Most AI wearables have struggled for mainstream adoption so far. A similarly positioned device from another manufacturer, which aimed to replace smartphones, shut down operations within a year following weak sales.
