Prime Highlights
- Forrester launches a new model to assess AI’s impact across technology and service markets.
- AI infrastructure, data, and cybersecurity emerge as key growth areas as enterprise adoption expands.
Key Facts
- The model covers 17 categories and more than 200 markets.
- It assesses whether AI will accelerate, reshape, disrupt or have limited impact on each market.
Background
Forrester has launched a new AI Disruption Model to help technology and service companies understand how artificial intelligence could change their markets, products and business models.
The model comes with two new reports covering 17 technology and service categories and more than 200 individual markets. It assesses whether AI is likely to accelerate growth, reshape a market, cause disruption or have limited impact.
The research points to infrastructure, data and AI, and cybersecurity and identity as the strongest growth areas. Demand for cloud platforms, AI systems, data management, governance tools and security products is expected to rise as companies move from testing AI to wider business use.
At the same time, services that depend heavily on human expertise face greater pressure. Forrester identified technology implementation, software development, creative services, localization, training and transformation services among the areas likely to see significant change as AI takes on more tasks.
Many enterprise software markets are expected to adapt rather than disappear. Business applications, marketing technology, customer experience and process automation could change as companies add AI to existing workflows.
Forrester said the model considers factors including AI’s ability to replace tasks, labour intensity, data advantages, investment in research, regulation and switching costs.
The research gives technology leaders a framework to identify areas of opportunity and risk as AI adoption grows.
