Artificial intelligence is redefining how businesses operate, make decisions, and deliver value. For leaders like Travis Jones, this moment isn’t just about adopting new tools—it’s about reimagining what leadership can be. By blending employee insight with intelligent systems, Travis exemplifies a forward-looking approach that empowers people, accelerates innovation, and builds organizations that thrive in complexity.

From his perspective, there’s a critical difference between a visionary AI leader and a traditional technology leader. Traditional technology leaders, he says, focus on building functional systems. Visionary AI leaders focus on building learning systems that grow, adapt, and collaborate with human teams.

The biggest difference is mindset. AI leadership requires curiosity alongside control. It’s about blending bold imagination with disciplined accountability, seeing technology not as a product, but as a partner. Visionary leaders ask insightful questions, experiment fearlessly, and build organizations that learn as fast as they execute, he adds.

Where Innovation Meets Integrity

In the context of shaping AI’s future, Travis believes visionary leadership starts with the courage to imagine responsibly. Instead of asking “What can we build?” leaders are being challenged to focus on “What should we build?”

True visionaries don’t chase hype; they build trust. They shape a future where technology and teams advance together, guided by clarity, ethics, and empathy. Visionary leadership in AI means seeing possibilities through people, not just platforms.

Travis’ career centers around the intersection of curiosity and change, where data meets decision and technology meets human potential. He began his journey by focusing on engineering and consulting, learning how solving complex challenges often begins with small, meaningful process improvements. That curiosity evolved into a passion for strategy, for helping organizations run not just efficiently, but intelligently.

Translating Vision into Action

This evolution naturally led him toward AI, where operations, strategy, and innovation converge. Today, as Chief Operating Officer (COO), Travis helps Logic20/20 translate vision into action for its clients, combining employee insight and AI to boost clarity, speed, and sustainable transformation.

His inspiration for championing AI as a transformative force is simple. He observes that AI is reshaping how the world thinks, plans, and creates. “But to me, it’s a leadership revolution,” Travis notes. He recognized early on that the organizations that thrive will be those that empower people, not replace them.

“At Logic20/20, we’ve leaned into that philosophy,” says Travis, whose inspiration comes from seeing AI free teams from routine work so they can focus on creativity, strategy, and purpose. It’s less about automation and more about amplification, giving employees the tools to do their best thinking faster. That’s where real transformation begins, he asserts.

Creating Momentum, Trust, and Measurable Progress

To Travis, shaping AI strategy isn’t about chasing perfection. It’s about creating momentum, trust, and measurable progress. The AI playbook is simple: move fast, stay grounded, and keep humans in the loop, he says.

• Start with what matters. We build AI to solve real problems. Every initiative should tie back to something tangible: a better customer experience, a faster process, a smarter decision. If it doesn’t move the needle, it doesn’t make the cut.
• Build confidence through clarity. AI earns trust when people understand how and why it works. Guardrails aren’t there to slow you down. They provide the security that lets you take bigger swings more confidently. When people see that governance is built in, they begin to lean in instead of holding back.
• Learn fast and don’t wait for perfection. The teams winning with AI aren’t waiting until everything’s flawless. They’re learning, adapting, and scaling what works. Small, focused sprints beat endless pilots every time. Progress is where trust begins.

AI transformation isn’t magic. It’s rhythm. It’s about blending employee judgment with machine speed to move forward with purpose and confidence.

IEI―Innovation, Ethics, and Impact

Travis emphasizes that AI solutions at Logic20/20 are guided by a commitment to innovation, ethical responsibility, and measurable business impact. “We look at every AI solution through three lenses: innovation, ethics, and impact,” he says. “Those principles keep us honest and balanced.”

Innovation means pushing creative boundaries responsibly. Ethics ensures teams build transparency into every layer of their models. And impact keeps them focused on outcomes that matter for their clients and the communities they serve.

“At Logic20/20, we believe responsible AI doesn’t slow innovation,” Travis asserts. “It strengthens it. Guardrails give people the confidence to innovate boldly.”

Building Customer-centric Solutions

Travis points out the many ways AI is reshaping how organizations approach problem-solving and customer engagement. What excites him most is how AI amplifies expertise. When you put AI in the hands of a subject matter expert, something remarkable happens: insight moves at the speed of thought, he explains.  

Their consultants often sit with C-suite leaders, tapping into years of institutional knowledge and using AI to uncover connections that drive faster, smarter decisions. This approach has redefined collaboration and creativity.

Logic20/20 has always built every solution around the customer, from strategy to data to technology delivery, says Travis. AI hasn’t changed that; it’s supercharged it. It strips away the noise, connects ideas faster, and helps clients make cross-informed decisions with clarity and confidence.

“What I love most is how it makes problem-solving feel fresh again,” Travis affirms. AI enables them to sit down with a client and uncover hidden connections, then see them realize they can move smarter and faster. “AI hasn’t distanced us from our clients,” he says. “It’s brought us even closer to what truly matters to them.”

Trust―Transparency and Participation

Travis believes that fostering trust—in clients, teams, and society—around the deployment of AI-driven systems is crucial. He cautions that trust doesn’t come from perfection; it comes from transparency and participation. “We focus on educating people about how AI works,” he says, “where it can make mistakes, and why humans remain essential in guiding it.”

Logic20/20’s teams design with humans in the loop from day one. Practical guardrails ensure decisions align with values and goals, even as systems evolve. Over time, trust grows as people understand AI, shape it, and see that it’s being used responsibly.

Moving Intelligently and Building Trust

Looking ahead, Travis believes some industries will undergo the most profound transformation through AI in the next 5–10 years. He feels that utilities and energy enterprises in particular are entering a defining moment. The surge in electrification and demand from AI data centers is pushing the industry to do more with existing assets as they optimize performance, streamline investments, and meet the high bar of regulatory compliance. “Move fast and break things” is yesterday’s strategy. Today, it’s about moving intelligently and building trust.

Beyond energy, industries like financial services, communications, high tech, and non-profit are also stepping into an era where AI can reveal new levels of creativity and connection. For these sectors, the challenge is balancing innovation with trust, ensuring that as AI enables personalization, automation, and insight, it also reinforces transparency and fairness. The opportunity lies in using AI to do things both faster and better, with creativity grounded in responsibility.

Ensuring Authenticity Enhancement

Travis views the opportunities and risks presented by generative AI and autonomous systems through a practical lens. Generative AI is a creative multiplier, he explains, but it’s also a mirror. “It reflects our data, our biases, and our intent. The opportunity lies in how we harness it to accelerate creativity, reimagine workflows, and give people more time for higher-value thinking.”

The risk is in losing human discernment. “Our job as leaders,” he says, “is to make sure AI enhances authenticity.” When teams guide the loop, creativity scales responsibly.

Nurturing a Future-focused Innovation Culture

Travis ensures that Logic20/20 teams nurture a culture of innovation and future-focused thinking. “Innovation has always been better as a team sport, and at Logic20/20, that means innovating with our customers, not just for them,” he notes. They work side by side with clients, exploring new ways to solve complex challenges through experimentation, learning, and trust.

Travis continues, “The best ideas come from shared curiosity, when we ask ‘what if?’ together and aren’t afraid to test, fail fast, and iterate toward something better. With AI, we can explore those ideas faster, connect insights across silos, and bring new possibilities to life.”

Future-focused thinking isn’t about chasing the next big thing, he insists. It’s about co-creating the right thing. “When our teams and our customers bring their imagination, experience, and vision together with AI, that’s when real transformation happens.”

Solving AI’s Mystery of Tomorrow, Today

When he looks towards the future, Travis wants his legacy — and Logic20/20’s — to reflect what’s possible when people and technology move forward together. He emphasizes that AI is here to amplify personal potential, helping leaders think bigger, teams move faster, and organizations make smarter, more connected decisions.

“The real story is about progress, about helping our customers build confidence in a fast-changing world where innovation and integrity grow side by side,” he says. “When we help our customers succeed, we help our communities and our environment thrive as well.”

If, years from now, people say Logic20/20 helped them see what was possible — “that we made AI feel less like a mystery and more like a movement that strengthened businesses, communities, and the planet” — Travis believes that would be a legacy worth leaving.