Prime Highlights
- NTT DOCOMO BUSINESS launches two commercials with Takako Matsu and Sadawo Abe to promote physical AI and corporate smartphone choices.
- Thinking of People AX series shows physical AI and AI-equipped robots easing workloads, backed by NTT DOCOMO BUSINESS AI infrastructure.
Key Facts
- Web commercial guides businesses on corporate smartphone plans, with specialist support at the Online Shop.
- Matsu plays the sales representative and Abe plays a logistics company president in the TV commercial.
Background
NTT DOCOMO BUSINESS, Inc., formerly NTT Communications, has released two commercials starring Takako Matsu and Sadawo Abe that show how physical AI can ease workloads and how companies can choose corporate smartphones.
The films include the third TV spot in the Thinking of People AX series and a web commercial. The TV spot responds to frontline staffing needs by showing AI-equipped robots working across many settings, backed by the company’s AI infrastructure, in a future where people and AI work side by side.
Matsu plays a sales representative who proposes physical AI to Abe, a logistics company president who has been covering extra work himself. With AI handling the load, Abe finds time for a piano recital he has long wanted to give. The film shows with humor how a lighter load frees people to try new things.
The web commercial helps businesses find a clear starting point for choosing corporate smartphones and pricing plans. Abe plays an executive who researches options with an AI assistant he fondly calls Marippe, and he introduces it to Matsu, who greets it politely with delight.
The ad highlights the wide range of corporate plans and the specialist staff at the Online Shop, and it invites companies to choose NTT DOCOMO BUSINESS for dependable corporate smartphones.
Through both films, the company aims to show its Thinking of People AX approach in action and to free people to pursue what they want to do.
