As Chief Revenue Officer and Partner at HIGRA Group, Gil Passos leads a team committed to advancing sustainable water management through innovation and collaboration. Under his leadership, HIGRA’s RevOps team has developed over 30 patents, addressing critical environmental and social challenges. Gil’s vision merges environmental responsibility with economic growth, ensuring that sustainability and profitability go hand in hand. He fosters a culture where alignment between departments drives both social responsibility and technological progress. For Gil and HIGRA, leadership is defined by collective ambition, creating a legacy of innovation and long-term impact for future generations.
Gil Passos has successfully promoted cross-functional collaboration at HIGRA, breaking down silos between departments such as Product Design, Marketing, Sales, and Customer Success. During trade show preparations, he unified these teams to deliver customer-centric solutions, such as a floating pump platform designed for agribusinesses. This collaborative approach led to consistent messaging and streamlined processes, enhancing the customer experience and driving sales. Gil also fosters collaboration through monthly events and emphasizes measuring impact with both quantitative and qualitative metrics. By encouraging open communication, alignment, and shared goals, he has significantly improved revenue growth and internal cohesion.
In early 2024, Gil Passos observed a decline in amphibious pump sales at HIGRA due to shifting market conditions. In response, he reorganized the sales team into problem-solving groups, introducing roles like Application Specialists and Closers. To foster collaboration, he initiated weekly meetings with business unit managers, marketing, and product teams. Insights revealed that customers sought tailored solutions, marketing messages were outdated, and there were unused product features. As a result, the Product team developed new offerings, and Marketing updated its messaging. This alignment led to a 30% increase in qualified leads, 25% improvement in conversions, and a 40% revenue growth in six months.
Recognized by The CIO World as One of the 10 Most Remarkable CROs to Watch in 2024, Gil Passos has established a culture of innovation, collaboration, and sustainability at HIGRA Group.
