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Adobe Launches Brand Visibility Tool to Strengthen Digital Brand Presence

Prime Highlights

  • Adobe has introduced Brand Visibility, a new solution designed to help businesses improve their online presence.
  • The launch expands Adobe’s customer experience offerings following its acquisition of Semrush.

Key Facts

  • The platform helps companies track brand performance and identify opportunities to improve visibility.
  • Businesses can use the tool independently or integrate it with Adobe’s content management solutions.

Background

Adobe has introduced a new solution called Brand Visibility, designed to help businesses track and strengthen their presence across AI-powered search and discovery platforms as consumer behaviour increasingly shifts toward conversational digital tools.

The new offering is part of Adobe CX Enterprise, a platform designed to help businesses manage customer relationships throughout the customer journey.

The new tool is intended to help businesses understand how their brands appear across AI-driven services and respond more effectively to changing online search habits.

Adobe said growing use of AI-powered platforms is creating new challenges and opportunities for brands seeking to reach customers. Company data showed strong growth in traffic reaching U.S. retail and travel websites through newer digital search and discovery platforms between October 2024 and May 2026.

The company said Brand Visibility provides businesses with insights into how often their brands are referenced across major AI platforms, which topics drive visibility and how their performance compares with competitors.

The platform gives businesses a clearer view of how their brands are performing online and highlights areas that may need attention.

Adobe developed the solution after acquiring Semrush, bringing together search and marketing data in a single offering.

Companies can use the tool on its own or connect it with Adobe’s content management products to oversee brand activity and digital content from one place.

Adobe said the platform enables businesses to track performance, measure outcomes and adapt to changing consumer behaviour.

The company expects demand for such solutions to rise as more consumers use online platforms to research products and make purchasing decisions.