Adriana Pirela has built a distinguished career centered on empowerment in all its forms. She excels in developing brands from the ground up and enhancing individual growth, demonstrating a steadfast commitment to creating positive change. Her greatest strengths are her unwavering motivation to improve lives, while balancing her responsibilities as Chief Marketing Officer, Chief Mama Officer, and Chief Mentoring Officer. Adriana has successfully navigated the intersection of professional success and personal fulfillment, transforming organizations’ market strategies and leading high-performing teams. Her holistic approach has reshaped Brava’s market presence, integrating family and mentorship into her leadership style.
Adriana Pirela’s career is defined by bold decisions and a commitment to empowering others. She broke new ground in the tech industry, taking on significant roles with Blackberry, Samsung, and Digicel. Her tenure as CMO at Mindvalley further shaped her approach to user-focused strategies. Over two decades, Adriana has excelled in marketing and commercial strategy across diverse sectors, including technology and financial services. At Brava, she revolutionized the brand by prioritizing customer-centricity. Her approach integrates market research, local team feedback, and cultural insights, positioning Brava as a leading challenger in B2B solutions. Adriana’s success combines professional achievement with a commitment to family and mentorship.
Adriana Pirela has crafted and executed a successful go-to-market (GTM) strategy at Brava, navigating diverse and challenging markets with varying levels of development. Her strategy emphasizes a customer-centric approach, prioritizing understanding customer needs and delivering personalized marketing actions. Under her leadership, Brava is seen not just as a business solutions provider, but as a trusted partner, resonating with clients’ unique demands. Adriana’s focus on local nuances and fostering a passionate, committed team ensures that Brava’s employees and clients build meaningful, lasting relationships. Her innovative strategy has positioned Brava for sustainable growth and success in even the most complex markets.
Recognized by The CIO World as One of The Most Influential CMOs to Watch in 2024, Adriana Pirela’s career exemplifies the power of combining professional excellence with a holistic approach to leadership.
