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Apple Sets March 4 “Special Experience” in New York, London, and Shanghai

Prime Highlights

  • Apple Inc. will hold a global “special Apple Experience” in New York, London, and Shanghai, focusing on hands-on demos.
  • New hardware may include MacBook Pros with M5 chips, a budget MacBook, updated iPads, and other accessories for journalists to test directly.

Key Facts

  • The invitation’s 3D Apple logo and use of “experience” signal a smaller, demo-focused launch instead of a traditional stage event.
  • The lower-cost MacBook targets students and first-time Mac buyers, while Apple may also update Apple TV, HomePod mini, and Studio Display.

Background

Apple has invited select journalists to a global “special Apple Experience” on March 4, marking a departure from its usual large-scale launches. The company will run simultaneous in-person sessions in New York, London, and Shanghai, with no confirmed livestream and no published agenda.

The invitation features a multi-colored 3D Apple logo and uses the word “experience” instead of “event,” suggesting a demo-focused format. Media attendees are likely to get direct access to new hardware in regional briefings rather than watch a stage presentation from Apple Park.

Industry reports say that Apple is preparing several new product updates that it may show during the sessions. These include new MacBook Pro models with next-generation M5 Pro and M5 Max chips, an updated MacBook Air, and a lower-cost MacBook that may use an A18-series chip. Apple plans to aim the budget model at students and people buying their first Mac.

Apple is also believed to be close to introducing updated iPads, including a faster entry-level iPad and a new iPad Air. In addition, accessories and home devices such as a revised Apple TV, HomePod mini and an updated Studio Display are under discussion, though the company has not confirmed any names or specifications.

The timing matches earlier reporting by Mark Gurman of Bloomberg that Apple planned hardware announcements in early March.

By hosting the experience across three global media hubs at the same time, Apple appears to be testing a more decentralized launch format while giving journalists hands-on access to upcoming devices. Further details are expected closer to the date.