You are currently viewing L Catterton Acquires Majority Stake in L.A.B. Golf for ~$200 Million
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L Catterton Acquires Majority Stake in L.A.B. Golf for ~$200 Million

Prime Highlights

  • Zero-torque putter manufacturer L.A.B. Golf has been bought by private equity company L Catterton.
  • The deal is valued at over $200 million, indicating high investor confidence in golf technology.

Key Facts

  • L Catterton, a privately owned equity firm backed by luxury company LVMH, purchased the controlling stake in L.A.B. Golf.
  • The acquisition is motivated by L.A.B.’s growing popularity and patented, performance-focused putter design.

Key Background

L.A.B. Golf has carved out a niche in the golf club industry with its patented, zero-torque putters. The putters are engineered to keep the clubface square throughout the putter swing, offering a greater level of control and performance. What was originally thought to be an oddball alternative, L.A.B.’s gear is now seen as a disruptor in a market dominated by legacy brands for decades.

The company profile reached a new high when professional golf player JJ Spaun employed one of its putters to score a major win at the U.S. Open. The victory provided the brand with immediate credibility and accelerated the acceptance of both amateurs and professionals. Golfers increasingly view L.A.B.’s putters not only as fresh but technologically advanced—innovation meeting measurable performance benefits.

L Catterton’s investment of over $200 million is an indication of the firm’s faith in L.A.B. Golf’s growth potential. As a private equity investment company with close ties to luxury giant LVMH, L Catterton brings not only capital but also branding expertise. The transaction should allow L.A.B. to expand production, speed retail distribution, and build global brand awareness. The move puts L.A.B. in the shoes to compete with the big players in the high-end golf equipment industry.

Although there have been some concerned users who have been worried about changes in private equity ownership, the leadership of the company has assured that innovation and product quality will be number one on the agenda. Initial projections suggest L.A.B.’s putter sales can triple over the next year with increased access and visibility. On a solid foundation and with fresh backing, L.A.B. Golf is well-positioned to become a behemoth in golf equipment innovation in the years to come.

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