You are currently viewing HBS Expands IT Capabilities with Applied Tech Deal

HBS Expands IT Capabilities with Applied Tech Deal

Prime Highlights

  • HBS acquires Applied Tech to boost IT services.
  • Deal strengthens managed services and cybersecurity scale.

Key Facts

  • HBS provides IT solutions across the Midwest US.
  • Applied Tech focuses on managed IT and cybersecurity services.

Background

Heartland Business Systems (HBS) established its IT services business through its acquisition of Applied Tech Solutions, which took place during the first week of April. HBS made its initial acquisition under GenNx360 ownership when it acquired a new business to expand its managed services and cybersecurity operations.

HBS delivers its complete suite of IT solutions to commercial businesses and government agencies throughout the entire Midwest region from its headquarters in Wisconsin. The company offers complete network infrastructure solutions together with cloud computing services, cybersecurity protection and managed IT support services. Applied Tech provides its clients in the Midwest and Rocky Mountain areas with managed IT services, cybersecurity solutions and cloud computing and professional services from its primary location in Wisconsin.

This acquisition is expected to solidify the managed services business of HBS. The company said the deal will more than double the size of its managed services operations and improve its service delivery capabilities. Applied Tech’s AI-based service platform is expected to enhance speed and efficiency, helping HBS serve its clients better.

Applied Tech CEO Daniel Petersen will continue in the combined company as Senior Vice President of Service Platforms. He will lead efforts to develop and expand the managed services platform.

HBS CEO Jimmy Buddenberg said the partnership will strengthen the company’s technical capabilities and support faster growth. He added that the combined strengths of both companies will improve customer outcomes.

GenNx360 said the acquisition is an important step in building a stronger and more scalable platform. The company will maintain its support for HBS through its upcoming strategic development initiatives.

The merged company will concentrate its efforts on three main objectives, which include expanding its service offerings and enhancing operational effectiveness to provide better value to its increasing customer base throughout multiple regions.