As the SaaS landscape evolves, Michael Dyrbo Birch, CXO of Tricent, leads the charge in redefining data governance and compliance while enhancing customer experiences. With 15 years of customer success and support experience in the telco and technology industries, Michael remains focused on creating customer loyalty and trust. He holds an MBA in HR Management and Psychology, and a Professional Diploma in Customer Experience, and various industry certifications, and is well positioned to provide effective solutions. At Tricent, he focuses on meeting clients’ expectations, ensuring compliance, building long-term relationships, all while driving innovation and maintaining data privacy and security in a seamless customer experience.
Michael Dyrbo Birch is a CXO at Tricent with a mission to create amazing customer experiences and foster loyalty at all touch points. Having more than 15 years of experience as a customer success and support professional with a telecom and technology background, Michael has a rich history of driving satisfaction and retention. Michael’s educational background, which comprises a Mini MBA, Professional Diploma in Customer Experience, and others, equip him to design feasible and impactful solutions.
Michael promotes a culture of responsibility and accountability in compliance by means of clear-cut policies, ensuring leadership involvement, providing training, and transparent reporting practices. This strategy fosters an understanding of roles, sets the tone from leadership, educates on requirements, and encourages swift issue resolution. In the forthcoming years, Michael identifies key innovations that will have a long-lasting impact on SaaS compliance automation as: Artificial Intelligence and Machine Learning to facilitate advanced predictive analytics and auditing, Robotic Process Automation (RPA) for automating repetitive tasks, and Blockchain Technology to provide tamper-proof, secure record-keeping and automated compliance enforcement. These are the technologies that will transform compliance management in a dynamic regulatory landscape.
Recognized by The CIO World as One of the Top 10 CXO Visionaries Transforming Customer Experience, Michael Dyrbo Birch’s leadership at Tricent exemplifies a forward-thinking approach to customer experience and compliance in the rapidly evolving SaaS industry.
