Prime Highlights
- Bluesky announced it has surpassed 40 million users and will launch a “dislikes” beta feature to enhance content personalization and user experience.
- The new feature is part of Bluesky’s broader effort to promote more relevant, enjoyable, and respectful interactions on the platform.
Key Facts
- The “dislikes” feature will influence post rankings and reply ordering in users’ feeds.
- Bluesky continues to expand user control tools, including content filters, muted words, moderation lists, and improved ranking systems to detect and downrank toxic or spammy replies.
Background
Bluesky announced that it now has 40 million users and will soon roll out a “dislikes” beta feature to enhance feed personalization. The new feature will allow users to mark posts they don’t prefer, helping the system better understand their content preferences.
The company said the “dislikes” feature will not only affect post rankings in the Discover feed but also influence how replies are ordered, aiming to create a more relevant and enjoyable experience for users. Bluesky explained that the goal is to make the platform a space for “fun, genuine, and respectful exchanges.”
The announcement comes after recent debates among users about moderation policies. While Bluesky supports decentralized moderation as the preferred method whereby users handle their own content filters, a few users have demanded that the platform take more severe and stronger actions against toxic accounts at the platform level. To this effect, Bluesky has renewed its commitment to user empowerment by providing more user-friendly control tools.
Existing moderation features include content filters, muted words, and moderation lists that allow users to block or filter groups. The platform also lets users detach quote posts to avoid unwanted attention, a common issue on X (formerly Twitter).
Alongside “dislikes,” Bluesky is testing ranking improvements, design changes, and a new model that maps “social neighborhoods,” showing users more replies from people they often interact with.
The company also upgraded its moderation model to detect and downrank toxic, spammy, or off-topic replies. Another tweak ensures that tapping the Reply button now opens the full thread, encouraging users to read before responding.
These updates, Bluesky said, are designed to make interactions smoother and conversations more meaningful as the platform continues to grow.
