Prime Highlights

• Air France KLM Martinair Cargo is using AI across booking, pricing, customer service, forecasting, and decision-making.
• New tools like Auto Fill and Auto Quote aim to speed up processes and improve accuracy.

Key Facts

• Auto Fill lets customers paste shipment details from emails into myCargo, where AI auto-extracts booking data.
• Senior VP GertJan Roelands said AI will drive the company’s next phase of commercial transformation.

Background

Air France KLM Martinair Cargo is expanding its use of artificial intelligence across its commercial operations, aiming to boost efficiency, automate routine tasks and improve the overall customer experience.

The cargo carrier said AI now supports a wide range of functions, from booking and pricing to customer service, sales support, forecasting and decision making. It described the approach as a bionic model that blends human expertise with technology, freeing employees to focus on higher value work while making interactions simpler for customers.

Among the latest tools is an AI powered Auto Fill feature built into the myCargo platform. Customers can copy shipment details from emails or other unstructured text and paste them directly into myCargo, where the AI engine extracts and fills in key booking information such as dimensions, weight and the number of pieces. The company said this cuts manual data entry and helps customers create bookings faster while improving accuracy.

AFKLMP Cargo is also gradually rolling out an AI powered Auto Quote feature, which automatically generates spot quotations for requests submitted through myCargo or by email.

The carrier said this shortens response times and allows customers to act more quickly on market opportunities, supporting its push toward a more digital business to business experience that matches what customers expect from leading online platforms.

GertJan Roelands, senior vice president commercial at AFKLMP Cargo, said AI would be a key driver behind the next phase of the company’s commercial transformation, with the potential to reshape how customers search, book, manage and interact with air cargo services.

He said tools such as Auto Fill and Auto Quote showed how technology could simplify complex processes and improve speed and accuracy, but called this only the beginning, with AI expected to play a growing role across the customer journey, from personalised recommendations to predictive service and intelligent decision support.

The carrier said it would continue developing further AI driven solutions over time, as part of a broader focus on innovation, customer centricity and commercial excellence.